Lux Travel DMC to Explore Long Coc as an Emerging Sustainable Destination

Lux Travel DMC recently organised an outing to Long Coc, Phu Tho, combining team bonding with destination exploration. The trip provided employees with an opportunity to gain deeper insights into sustainable tourism models, experience local culture, and discover the tea production process. Beyond bringing colleagues together outside the workplace, the outing broadened the team’s practical understanding of how to design travel experiences that respect nature and support local communities.

Experiencing Sustainable Tourism in Practice
For Lux Travel DMC, sustainable tourism goes beyond selecting destinations close to nature. It also involves designing meaningful experiences, making thoughtful use of local resources, and creating long-term value for communities. The outing in Long Coc gave the team a chance to see how these principles show up in real-world tourism models.

One of the notable stops on the journey was Recycling Home, nestled among the tea hills of Long Coc. The property offers a peaceful retreat characterised by green design, the use of environmentally friendly recycled materials, and architecture that blends harmoniously with the surrounding landscape.

Through this visit, employees gained a closer understanding of how architecture, accommodation, and natural surroundings can come together to create a distinctive retreat experience. It also offered an opportunity to explore how sustainability can be incorporated into everything from the design of a property to the way visitors interact with a destination.
These first-hand observations helped the team connect Lux Travel DMC’s commitment to responsible tourism with the development of distinctive travel products, where memorable guest experiences go hand in hand with respect for the environment and local ways of life.

From Tea Hills to Finished Products: Discovering Long Coc’s Tea-Making Traditions

Alongside exploring green accommodation models, the outing brought employees closer to tea cultivation and processing, an important part of Long Coc’s landscape and local livelihoods.
Surrounded by rolling green tea hills, the team had the opportunity to learn how tea leaves are selected and harvested, as well as the subsequent stages involved in producing finished tea. From harvesting the raw leaves and rolling them to drying or pan-firing, each step contributes to the aroma, colour, and flavour of the final product.
This hands-on learning experience helped employees appreciate the knowledge, technical skills, and meticulous work behind a local product. The value of the experience extended beyond admiring the tea hills or enjoying a cup of tea. It also offered a chance to discover the stories of the people, livelihoods, and cultural traditions that bring the product to life. For tour development, these insights provide valuable inspiration for creating more immersive experiences. Potential activities could include learning about tea cultivation alongside local producers, exploring the processing techniques, or enjoying a tea-tasting session amid the hills. Such experiences can help travellers connect with a destination in a more personal and meaningful way.

Long Coc: A Potential Connecting Stop on Northern Vietnam Journeys

The outing also served as an opportunity for Lux Travel DMC to assess Long Coc’s potential for developing new destinations and travel products. With its distinctive tea hills, agricultural experiences, and nature-oriented accommodation, Long Coc could become a valuable stop on journeys through northern Vietnam.
In particular, the destination offers opportunities to connect with itineraries to Mu Cang Chai, Mai Chau, Ba Be, and surrounding areas. Rather than serving solely as a brief sightseeing stop, Long Coc could be developed into a destination where travellers can pause, experience local culture, discover tea-making traditions, and learn more about everyday life in the region. The final itinerary would depend on the duration and individual requirements of each journey.

Conducting an on-site assessment allowed the team to evaluate the available experiences, potential route connections, and practical considerations that need to be addressed before introducing new products to the market. This process is an important step towards creating well-connected itineraries that balance travel time, relaxation, and discovery.
Through the Long Coc outing, Lux Travel DMC continues to encourage its team to learn through first-hand experience, deepen destination knowledge, and explore new approaches to travel design. From green accommodation concepts to the stories behind local tea production, each experience reinforced the company’s direction towards personalised journeys that celebrate local heritage while promoting greater environmental and social responsibility.

As Lux Travel DMC continues to develop new travel products, destination exploration trips such as this provide an opportunity to connect the team’s knowledge with the real potential of each destination, helping shape more meaningful and memorable journeys through Vietnam for international travellers.